Cardinal Update – November 2024

The Art of Doing Nothing – Staying the Course with Investments Through Both Turbulent and Calm Waters

We wanted to highlight the importance of avoiding knee-jerk reactions to unfavourable news headlines. Equity markets often fell immediately after events such as the start of the COVID-19 pandemic, but they always recovered and hit new highs. Stay the course and you’ll be rewarded.  

COMPANY FOCUS: PEPSICO

PepsiCo owns some of the most beloved and well-known brands in the world, ranging from 7up and Gatorade to Doritos, Tostitos, and Lays. While most people know this multi-national behemoth for its namesake soda, only 40 per cent of the company’s revenue comes from its beverage division. The remaining 60 per cent coming from its snack side. It has raised its dividend every year for more than half a century.

Click here to read more:  Cardinal Update – November 2024